How to Name your Activity and its Highlights

Ensuring that your title and highlights are correct is one of the most crucial steps in preparing your activity. These are the first things a potential customer sees, so they need to be clear, specific, and compelling.

1. Activity Title
Your title has a maximum of 80 characters, so every word counts. A strong title tells customers exactly what they are booking and what makes it special.

What to include:

The type of activity (e.g., boat tour, catamaran trip, speedboat excursion)
The location: be specific with from… to (city, island, coastline, or route)
A key selling point if space allows (e.g., with snorkeling stop or with lunch on board).

✅ Do	❌ Don't
Full-day boat tour from Split to the Blue Cave Sunset catamaran cruise along the Amalfi Coast Private speedboat tour around Hvar with snorkeling stop	Best boat tour ever!! (vague and not searchable) Tour (far too short and gives customers no useful information) Boat Tour \| Snorkeling \| Lunch \| Blue Cave \| Hvar \| Croatia (keyword stuffing makes it unreadable)

The yeti tip
Read your title as if you were a customer who knows nothing about your activity. Does it tell them what they will do, where, and why it is worth booking?

2. Highlights
Highlights are your activity’s top selling points, displayed prominently on your listing to grab attention. List 3 to 5 highlights that capture what makes your experience stand out and what customers will remember most.

Each highlight should be a short, vivid sentence, not a full paragraph. Think of them as quick bullet points that spark curiosity and excitement.

✅ Do	❌ Don't
Swim in the crystal-clear waters of the Blue Lagoon Explore sea caves only accessible by boat Enjoy a fresh seafood lunch on board Watch the sunset from the deck Look out for dolphins swimming alongside the boat	Nice views (too vague to be meaningful) We offer a great experience with many activities included in the tour price (this belongs in the description, not highlights) Stop 1, Stop 2, Stop 3 (this is not a highlight, it is an itinerary item)

The yeti tip
Focus on the moments customers will want to tell their friends about. If a highlight could describe any boat tour from any activity provider, make it more specific to your unique offer.